UK housebuilders and property developers are sometimes slow to embrace new technology in their marketing suites. But with the release of the new Samsung Gear VR there is an exciting new opportunity for early adopters to present their new developments in a radically different and highly impactful way.
When you put on a VR headset for the first time, the visual effect is genuinely mind-blowing. You are suddenly transported to a whole new place, and as you turn your head to look around, you feel completely immersed in the experience. When we introduce the technology to new people, we have to remind them not to start walking off into the virtual reality scene and tripping over real world furniture – it just seems so ‘real’.
If, like me, you were wondering exactly what is the point of VR, and thinking it was perhaps just another gimmick, like 3DTV, I can only say that I have been completely converted by the experience of trying the Gear VR. It’s completely different from seeing something happening on a screen in front of you – however large the screen. VR has the potential to engage a viewer’s emotions in what they’re seeing – and we believe that is the key for housebuilders and property developers.
Put your potential buyers or occupiers inside the space you are trying to sell, and let them feel the experience of actually being there. The light streaming in through the windows, the views, the size of the room, the height of the ceilings – how does all that make you feel? With VR, you can transport viewers instantaneously into your vision, with no leap of imagination required.
I am also struck by how the memory of a VR experience stays in the brain. I’m not sure the subconscious mind really knows the difference between reality and virtual reality, so the memories that are formed from the experience feel real, and they stick.
VR content creation is a new industry, and it’s an exciting time for those of us who are experimenting with what’s possible. For our clients in the property sector – for real estate developers as well as for interior designers and architects – VR is worth a look for the potential it offers to engage with buyers on an emotional level.
iCreate has launched a specialist VR department to answer the growing demand for computer generated virtual reality content We’ve been providing 3D visualisation services to housebuilders and developers for well over a decade, so if you’d like to explore how VR could work for you, please come and see us!